What consequence may result from knowingly making a deceptive statement in advertising?

Knowingly making a deceptive statement in advertising can lead to serious consequences, including the suspension or revocation of an esthetician's license. This action is taken to uphold ethical standards and protect consumers from misleading information that could influence their choices and well-being. Regulatory bodies prioritize honesty and transparency in advertising to ensure that clients can make informed decisions based on accurate representations of services and products. Engaging in deceptive practices undermines professional integrity and can significantly harm the trust between practitioners and their clients. As a result, strict penalties, such as license suspension or revocation, are imposed to deter such unethical behavior and maintain industry standards.