What is the primary goal of makeup?

The primary goal of makeup is to enhance natural beauty. This focus on enhancement allows individuals to highlight their best features while maintaining a more natural look, making them feel more confident and comfortable in their own skin. Rather than masking the face or changing it entirely, makeup serves to complement and accentuate existing features such as the eyes, lips, and skin tone.

This perspective is integral to the philosophy of makeup artistry, which advocates for allowing the true beauty of an individual to shine through. By enhancing rather than hiding, makeup creates a polished appearance that can boost self-esteem and express personal style without losing the essence of who a person is.